Kendall Jenner poses in a topless shot wearing bright blue bikini bottoms and holding a bottle of 818 tequila.

Kendall Jenner is soaking up the rays while holding a tequila bottle.

On Friday, the model and reality personality, 26, shared a stunning poolside shot of herself sans a bathing suit top on Instagram. Jenner looked backwards over her shoulder toward the dazzling swimming pool, wearing bright blue bikini bottoms and concealing her bare chest with her arm. She clutched a bottle of 818 Tequila in her right palm, the liquor brand she is promoting at Coachella this weekend.

The model captioned the shot, “@drink818 by the pool.”

A trio of pool cushions labelled “818” can be seen floating in the pool in the second photo of the slideshow. A succession of more photographs marketing the tequila brand follow, including a shot of Jenner holding a mini-bottle and an Airstream camper with the message “come again soon” emblazoned on it.

Jenner’s explicit post, which earned more than 7 million likes, drew a lot of attention from her fans. “I see you!!!!!” said her sister, Khloe Kardashian. “Jealousy 10/10” and “Yes please” were among the messages left by other friends and fans.

Jenner’s tequila brand has gotten her a lot of flak. She was chastised last year for “cosplaying” Mexican women in an ad for the brand, in which she wore braids, rode a horse, and drank tequila in an agave field. “Because nothing says real Mexican tequila like Kendall Jenner with braids,” Jackie Mayorga, a content creator and Latinx activist, wrote on Twitter.

This came after numerous accusations of cultural appropriation, particularly since the brand is named 818 after Jenner’s hometown of Calabasas, California. People began to attack the name on the internet, labelling it “gentrification,” despite the fact that tequila is a traditional Mexican liquor.

Jenner has previously confessed that being under the constant scrutiny of the public has harmed her mental health. She acknowledged in a February interview with Vice’s i-D that she suffers from anxiety and depression, and that she has had panic attacks since she was a youngster. She has taken up journaling to help her cope with these difficult times, she said.

Jenner admitted, “I used to be pretty angry.” “You can absolutely find old films of me yelling at paparazzi for no reason, but also for a very evident cause,” she says. I’m just more at ease with everything now. It’s difficult to convey… I suppose it’s simply something you learn to live with.”


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